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Smartwool Values

Who we are, what we value and how we work.

Our Core Values
At SmartWool, our core values guide our business decisions every day. They inspire us to be better people and to create a better business.

Humanity
Compassion, active kindness and accountability to all people.

Humility
Inclusion, respect for others and a willingness to set aside one’s own interests for the common good.

Integrity
Embracing values inspired by community, honesty or artistry.

Excellence
Seeking and achieving the highest sustainable standards.