Fresh for Spring

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Run Shop All

Run Shop All
Hike Shop All

Hike Shop All
Bike Shop All

Bike Shop All
Plus Size Shop All

Plus Size Shop All
What's New

Spring Running
Starts Here

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New Merino Cotton Blend Tees 

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All Bases Covered

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Advocacy Partners

Advocacy Partners

Our advocacy program revolves around partnering with organizations that align with our beliefs. Together, we are focused on fighting to protect our most treasured places and fostering a love of the outdoors in future generations while also providing access and equity to all communities.

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2nd Cut Project

The Second Cut Project

Old socks don’t need to get thrown away anymore. We’re giving each and every sock a second chance at life beyond the landfill. Send us your socks and we’ll get started giving them another opportunity to be something great.

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Plant Based Dyes

Plant-Based Dyes

We’re switching to eco-conscious plant-based dyes in select colors of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters Hub.

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Introducing ZQRx

Introducing ZQRx

We’re continuing to work with the New Zealand Merino Company on a new program that focuses on regenerative agriculture and Merino farming to draw down and capture Carbon from the atmosphere.

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