Privacy Policy


1. SmartWool Web Site Privacy Policy

Timberland LLC and SmartWool LLC (collectively, “SmartWool, “we”, “us” and “our”) provide you with access to the web site: and (the “Web Sites”).

For the sake of clarity and avoidance of doubt, only sites owned and operated by us are subject to this Web Site Privacy Policy (the "Privacy Policy"). Your access to and use of the Web Sites is governed by SmartWool’s Web Site Terms of Use

This Privacy Policy describes and governs how we collect information about your use of the Web Sites and how we use and share such information.

Importantly, we may revise this Privacy Policy and post any changes to our Web Sites so that you are always informed about what information we collect, how we use it and under what circumstances we may disclose it. By continuing to use any of the Web Sites after having an opportunity to review this Privacy Policy, you have accepted these terms and consented to our collection, use and sharing of the information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use any of the Web Sites.

2. What information do we collect?

Most of the information we collect from you at the Web Sites does not personally identify you to us, though it may be unique or consist of or contain information that you consider personal. For example, we automatically collect the following information: clickstream information such as the address of the web site that you came from before visiting any of the Web Sites, which pages you visit on the Web Sites, what country you are browsing from and what default language your internet browser is set to, which browser you used to view the Web Sites and any search terms you have entered on the Web Sites. This information is anonymous, meaning we cannot identify you personally unless you identify yourself, for example, by making a purchase, by creating an account, or by giving us your e-mail address.

You can also create an account with us by providing similar personal information in addition to a registration name and password. Or you may provide preferences such as products you may be interested in. In either case, we'll use the information to make your shopping more efficient and to better serve your interests.

From time to time, we may conduct surveys, run contests, offer mailings or other promotions. You will be provided with an opportunity to indicate whether you wish to participate in these activities in accordance with relevant notice and consent requirements under applicable local laws. If you choose to participate in one of our surveys, contests mailings or other promotions, we'll probably ask for some personal information such as your shopping habits, e-mail address, telephone number and other information.

When you send us a request, such as to our customer service department, or inquire about career opportunities, we may ask you to identify yourself by name and/or e-mail address in order to send you a response, if appropriate.

How do we use Cookies and Pixel Tags?

Cookies are small pieces of information stored by your browser on your computer's hard drive. A cookie may contain information such as recognizing you when you return to the Web Sites, which pages you have seen and what advertisements, how frequently certain pages are visited, and remembering the items in your Shopping Bag. Most web browsers are set up to accept cookies; you can usually change your browser settings to refuse cookies but you may experience difficulties while shopping online at our Web Sites.

SmartWool and our trusted third-party providers use cookies to monitor and maintain information about your use of the Web Sites and understand your preferences based on previous or current site visits so that we can offer better site experiences and services in the future.

Please note that when you place an order for our products, we need to know information such as your name, e-mail address, billing address, phone number, and debit or credit card number so we can process and fulfill your order, and contact you if we have any questions. This information is known as "personal information" because it is capable of identifying you as a living individual. Personal information is afforded certain protections under data privacy and other laws and you can be assured that your personal information will be handled at all times by us in compliance with such laws.

3. How do we use the information we collect?

When you place an order, we use your personal information to process and fulfill your order. We may send you an e-mail to confirm or to update you on the status of your order. We may also need to contact you by regular mail, e-mail or phone if we have any questions about your order. We may also use your personal information to respond to any of your customer service inquiries.

We also use your personal information to operate and improve the Web Sites and to deliver the products and services you have requested. We keep track of the pages you visit and the manner in which you use the Web Sites to determine what products and services are most popular and whether to make changes to any of the Web Sites. While we are always collecting this information,  from time to time we may review your personal information and information of other customers to help us analyze trends, purchasing patterns and preferences, and demographics. 

When you place an order, create an account, give us your e-mail address, complete a survey or participate in a contest, mailing or other promotion on any of the Web Sites, we use the information you provide to us to:

  1. send e-mail, regular mail or text message, as applicable, to you about our products, services or other contests and promotions you might be interested in;
  2. personalize your shopping experience by using your product interests, shopping patterns and purchase information to recommend other products, services or promotions that we believe might interest you including those of other companies.; or
  3. notify you of changes to the Web Sites.

You will be provided with an opportunity to indicate whether you are happy for us to use your personal information for these purposes in accordance with notice and consent requirements under applicable local laws.

We maintain the personal information that you provide us, along with a record of your purchases, in a secure database(s). To best serve you, we may combine this information with data that is publicly available and data that we collect in our own stores, at our marketing events, or receive from other business partners and/or reputable sources.  This helps us manage our brand(s), our business, and the customer experience we provide. 

4. Do we share your information with third parties?

We may share your personal information with our trusted third-party service providers to help us manage and operate the Web Sites, such as processing your order, performing statistical analysis, sending you e-mail, postal mail or text messages, providing customer support and performing other important services. Although these partners may not be affiliated with us, they are required to maintain the confidentiality of your information and are not authorized to discuss, disclose or make any use of your personal information except as necessary to provide such services.

From time to time, we may also use third parties to help us collect and aggregate certain information collected through the Web Sites. We may share this aggregated information with existing and prospective business partners and advertisers. None of the aggregated information will contain any personal information.

We may also share your personal information with carefully screened Timberland business partners to offer you products and services that we believe might interest you. In each case, our partners will not be authorized to discuss, disclose, or make any use of your personal information except for extending the offer to you. If you prefer not be included in these types of prospective offers, please contact us as set forth below (please be sure to include your first and last name, street address, and e-mail address in your request):

Send an e-mail to

We or our third-party service providers may disclose personal information if we or they reasonably believe that it's necessary to: (i) investigate any suspected breach of the Terms of Use made by or otherwise relating to you; (ii) comply with applicable federal, state or local laws, rules, regulations or orders; (iii) to protect or defend the rights, property and interests of SmartWool, SmartWool business partners, affiliates or its guests, or the interests of our third-party service providers; and (iv) under exigent circumstances, to protect the personal safety of users of the Web Sites or the public.

Your personal information will be held by us for so long as is necessary for the purposes for which it was collected, for the settlement of any potential disputes which may be raised or otherwise in accordance with legal requirements.

5. What information do we collect when you submit a product review?

When you submit a product review on our Web Sites, we collect information such as: a nickname, your review, and your product ratings.  If you identify yourself to us by logging in we will associate your review with your account profile. Your nickname and your review may be visible to the general public on our site. 

6. How can you Unsubscribe or change your information?

We want to communicate with you only if you want to hear from us. You have the right to request confirmation of what information we hold about you and to correct, update or change such information. If you prefer not to receive information from us or would like to correct, update or change your personal information or preferences, please follow the instructions below. Please note that objecting to our holding and using your information may prevent us from providing you with some of our products or services.

Registration Information, Preferences, and E-mail

To modify or change the personal information you have provided during registration, please go to the Shopping Site on which you created your account, login and update your profile.

To unsubscribe from an e-mail, please follow the instructions in any e-mail you receive. In certain countries, you will have been required to consent to receive e-mails.

You can also send us a request by e-mail to, Please be sure to include your first and last name, user name and account e-mail address in your request.

Your request to be removed from our e-mail lists might take up to three (3) business days to become effective (regular mailing lists may take up to 1 week). Please note that you may receive e-mails or regular mail that is already in process even though we have removed you. Even if you're removed from a list, if you order online, we will send you an e-mail to confirm your order and may need to contact you by phone, e-mail or regular mail if we have questions about your order.

7. How do we protect the privacy of children?

We do not sell or ship any items ordered through the Shopping Sites directly to anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13 on any of the Web Sites. Unfortunately, we cannot always determine if a visitor to any of the Web Sites is a minor child. If you are under the age of 13, you should use the Web Sites only with the involvement of a parent or guardian and should not submit any personal information to us.

8. Links to Other Sites.

We encourage you to review the privacy policies of web sites you choose to link to from our Web Sites so that you understand how those web sites collect, use and share your personal information. We are not responsible for the privacy policies or other content on web sites outside of the Web Sites.

9. Location and transfers of your information.

Your information may be held or accessed by Timberland entities in Europe, the United States and the Dominican Republic in the course of providing the Web Sites and services to you. As previously stated, we may use third-party service providers when performing services for you. These third-party service providers may be located in countries in Europe or the United States. In terms of any such transfers, we ensure that your information is transferred with relevant and appropriate contractual and other safeguards in place to ensure that it is kept secure and handled in accordance with relevant privacy laws. By continuing to use the Web Sites and the various facilities described in this Privacy Policy, you consent to the transfer of your personal information on these terms. Please also note that, if you choose to post a product review on any of the Shopping Sites, then your review and any personal information you choose to include in it may potentially be available to site users worldwide.

10. How do we make sure information is secure?

We use the latest encryption technology (Secure Sockets Layer or SSL) to secure your personal information. The personal information you provide when you place an order is encrypted (or coded) using a secure server for maximum security. This coding makes it extremely difficult for anyone to reach your personal information as it moves through our ordering system.

 To check if you are in a secure section of any website, look at the URL line of your browser; when you access a secure server, the initial characters of the site address will be "https". When you are in an https environment, all of your information is encrypted before it's transmitted across the Internet, then decoded only after it arrives at our secure servers.

11. What pages on the Web Sites are secure?

All of the checkout pages, as well as the account information pages where you enter personal billing and payment information, on our Web Sites are secure.

12. Contact Information

For questions or concerns, or a copy of your personal information held by us (reasonable photocopying fees may apply) please contact us at:

SmartWool LLC
Attention:  Consumer Service/Privacy
PO Box 774928
3495 Airport Circle
Steamboat Springs, CO 80487


Last modified: June 2011


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