Smartwool

We Were

Made for

each other.

What you get from us isn't just a product; it's the ability to
do more of what you love, for as long as you want. That's our promise.

Behold! The Power of

Comfort

The Power of Comfort is a simple idea: when you're comfortable, your body performs
better, allowing you to forget about what you're wearing and enjoy the moment.

• Choose a path:
• The Epiphany
• Comfort Solved
• Your Body in Wool

Mountain

Smarts

Our passion for and understanding of
mountain sports drive us to create smarter,
more comfortable, more capable products.

Choose a path:

• Our Mountains
• Why Merino Wool
• Why SmartWool
• Layer up

Tight-Knit

Relationships

As important as what we wear is how we wear it out in the world.

Choose a path:

• Our Values
• Supply Chain
• Advocacy
• Our Communities

Chatter

It takes a community of outdoor-loving, passionate
people to make our world this colorful.

• Choose a path:
• Facebook
• Twitter
• Blogs
• Handwritten