Smartwool Favorites
Introducing ZQRx
We’re continuing to work with the New Zealand Merino Company on a new program that focuses on regenerative agriculture and Merino farming to draw down and capture Carbon from the atmosphere.
Learn More
The Second Cut™ Project
Old socks don’t need to get thrown away anymore. We’re giving each and every sock a second chance at life beyond the landfill. Send us your socks and we’ll get started giving them another opportunity to be something great.
LEARN MORE
Riding the Rails
Watch the film about one man’s drive, his family’s love for the outdoors, and how their railroad-ready bikes have allowed them to access the most remote fishing, camping, and biking locations in the Northeastern United States.
LEARN MORE
Plant-Based Dyes
We’re switching to eco-conscious plant-based dyes in select colors of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters page.
LEARN MORE