First, Not Finished
We didn’t discover Merino wool, but we knew it would take better care of your feet. So we put it in socks. And since then, we’ve been developing and innovating new ways to stretch the limits of our favorite natural fiber. Because the better we can help you take care of your feet, the more you can see and do and live and push yourself outside.
Classic Hike
In 1994, we invented the first ever Merino wool performance sock—the Classic Hike. They are our origin story. The catalyst. The beginning.
TIP
Learn the comfiest way to pack your bag.
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TIP
You’ll never tie your hiking boots another way.
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TIP
Create your own power packed hiking snacks.
LEARN MOREKits Built from
the Feet Up
Whatever you’re doing, you should do it as comfortably as possible. And nothing says comfy soft socks and apparel. Check out these curated kits that bring more comfort to your time outside and adventures around the house.
Need help finding the best socks for your hiking adventure? Try our sock finder to find the perfect pair.
The ‘Escape’ ArtistWhat are they doing between video conference calls? IDK, but they always seem so tan and refreshed. Maybe they’re stretching their legs and really living their best work from home life? A.K.A. the quick-hike specialist.
G.O.R.P. GnosherThe person carrying the snacks is always appreciated—because when you’re hiking, you’re hungry. You’re provisioned to last for weeks (even if you’re only out for a few hours). Bars, gels, and peanuts, oh my.
“Most Likely to Summit”Hydration pack and hiking poles, ready. “Oh, yeah, these ____ were an editor’s choice, glad you noticed.” Ultralight and ultra-ready to get to the tippy toppy for the perfect picture opportunity.
Strong Dad Vibes“On Saturdays, we mow the lawn.” Aaaand hike. Big fan of good socks and good trails (and maybe owns a fanny pack or two). Knows the importance of sunshine (SUNBLOCK!) and the great ol’ outdoors.
Trail MomCarrier of the first aid kit and keeper of the bug spray. This person is ready for anything that comes her way and is honestly happiest when you’re having a good time. She knows all the tricks to keep you comfortable and hydrated all the way to the end of the hike.
The Hikers HikeThis person knows how to use a compass (like actually knows). Picks up trash. Stays on-trail. Potentially drives a hatchback AWD vehicle and has the oldest hiking boots you’ve ever seen. (Might have a weird obsession with topo maps)
Stop-and-Smell-the-Flowers Supporter“Not all who wander are lost,” is a personal moto. Dips their feet in the stream here, breaks for lunch there, poses for a photo everywhere. It’s definitely not about the destination and that’s A.OK with us.
Comf-a-gram
If you can get outside safely, let us know what hiking spots make you smile and which hiking socks are helping you feel good. Tag us @smartwool and use #gofarfeelgood.
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Trail Mixes
These playlists were made to help keep you inspired whether you're miles into your hike or hanging out at home. Keep those ears happy and ready for the next adventure.
Sooooo Satisfying
When you need your outdoor fix, check out our Sooooo Satisfying playlist—featuring videos perfect for staying curious, mesmerized, and watching on repeat.
WATCH VIDEOS