We are launching into the New Year with a new partnership with World Cup champion alpine skier Mikaela Shiffrin. Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races and breaks records on the World Cup circuit.
Shiffrin is the winningest skier in U.S. history, a two-time Olympic gold medalist and the current two-time reigning Overall World Cup champion. She has won 54 World Cup races, including 37 World Cup slalom wins. She is the first skier, male or female, to win all six ski racing disciplines: slalom, giant slalom, downhill, super-G, combined, and the most recently added, parallel slalom. She’s predicted to win more races and more championships than any other skier in history. And, Mikaela is just getting started.
Mikaela will collaborate with our product development team to create Mikaela Shiffrin exclusive socks to add to our PhD® Pro performance sock category. The PhD® Pro Mikaela edition will be available this fall, just time for the 2019-20 ski racing season.
This partnership deepens our relationship with the U.S. Ski Team, which we've sponsored for nearly two decades. Shiffrin joins our team of elite athletes. These partnerships are a component of our larger strategic goal to align with the best athletes in the world and to work with them to develop highly technical clothing from natural performance fibers.