Launching into the New Year with World Cup Champion Mikaela Shiffrin
We are launching into the New Year with a new partnership with World Cup champion alpine skier Mikaela Shiffrin. Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races and breaks records on the World Cup circuit.
Shiffrin is the winningest skier in U.S. history, a two-time Olympic gold medalist and the current two-time reigning Overall World Cup champion. She has won 54 World Cup races, including 37 World Cup slalom wins. She is the first skier, male or female, to win all six ski racing disciplines: slalom, giant slalom, downhill, super-G, combined, and the most recently added, parallel slalom. She’s predicted to win more races and more championships than any other skier in history. And, Mikaela is just getting started.
“Mikaela is crushing what is possible in ski racing right now and to do so she demands the most innovative, high performing equipment available. This includes socks that are the critical interface between her feet, boots and her skis. She is an incredible athlete with a great future ahead and we could not be more proud to welcome her to the Smartwool family.
As athletes demand the very best in their equipment selection, Smartwool is thrilled at the opportunity to develop a ski sock with technical benefits specific to Mikaela’s requirements.”
-Scott Bowers, Smartwool Vice President of Marketing & Sales
Mikaela will collaborate with our product development team to create Mikaela Shiffrin exclusive socks to add to our PhD® Pro performance sock category. The PhD® Pro Mikaela edition will be available this fall, just time for the 2019-20 ski racing season.
"I’m already in love with Smartwool socks and have been wearing them for years. Socks are a core component of my racing gear. High performance socks make my high performance ski boots fit perfectly. Now, I’m excited to co-develop my own Smartwool PhD® Pro ski sock."
This partnership deepens our relationship with the U.S. Ski Team, which we've sponsored for nearly two decades. Shiffrin joins our team of elite athletes. These partnerships are a component of our larger strategic goal to align with the best athletes in the world and to work with them to develop highly technical clothing from natural performance fibers.