The new Merino Sport collection has been years in the making. After applying sensors to testers’ bodies, Smartwool looked at digital body-mapping results, which used colors to denote various heat zones on men and women. The brand studied how men and women heat up and perspire differently. But it also compared that research to places on the body that men and women perceived to be hot.
They didn’t always match up.
For example, both men and women perceive that they are the hottest on their head and upper back. But in reality, body sensors showed interesting discrepancies.
People are correct about being warmer on their heads. But for men, the real heat zones run down the full center of the back and on the top of the shoulders. For women, the lower center back also is a hot zone, even though most women don’t perceive that area to be hot.
By understanding specific sweat zones, or areas where men and women perspire uniquely from head to toe, Smartwool can now build mesh and other blended natural fibers into those heat zones to allow the body to breathe better.