At Smartwool, we like to cover a lot of ground. That’s why we have passionate teams in the snow-capped peaks of the Rockies, in the bustling urban Colorado Front Range, and in the rolling hills of Appalachia.
We’re runners, hikers, skiers, bikers… and occasional loungers. Our performance and lifestyle socks are designed, developed, tested and made right here in the USA—using the finest Merino wool from around the world. From concept to creation, these socks are born where we live and play.
In our Boulder, CO office, your sock might start out as a twinkle in one of our merchandiser’s eyes or a sketch in one of our designer’s notepads. It then makes its way to our Chattanooga, TN office, where our developers perfect the construction and design. We partner with mills in Tennessee and North Carolina. With generations of knowledge, these passionate teams bring your sock to life.
A Steadfast Commitment
For nearly 25 years, we’ve introduced a lot of “new”. New innovations, new styles, new designs, new materials. But one thing that has remained the same is our commitment to socks made in the USA. It’s one of the foundations Smartwool was built on.
Why would we go elsewhere when the experts are here? For generations, the southeast has been a hotbed for skilled craftsmanship—a legacy of high-quality textile manufacturing passed down with an intimate technical know-how and a strong work ethic that we value.
We remain deeply dedicated to keeping our socks USA made. It’s the right thing to do—for our customers, our business and our country.
Meet the Makers
Peek into our production process and see how we create socks with comfort, durability and fit at the forefront.