Message From Jenn

We can’t even begin to imagine what it’s like on the front lines of this. Our healthcare heroes are working around the clock to administer care and keep us safe. We want to help by keeping them comfortable as they are on their feet for hours on end.

Our employees started by donating 5,000 pairs of our Merino wool compression socks to hospitals all over the US. We continued this effort by donating a pair of socks for every pair sold. 1 for 1. No additional charge. No strings attached.

Now, we want to keep going with 10,000 more pairs. Because right now, every comfort is important. We’re in this together. Let’s give hope, together.

Jennifer McLarenSmartwool President

*up to 10,000 pairs of Smartwool’s choice valued at $21.95-$35.95

Goods for the Greater Good

We’re partnering with Good360 to distribute our donated socks directly to healthcare professionals to help keep them comfortable as they help keep us safe. Learn more about their mission and how they operate on their site.


We’re Extending Our Pro Program to
Healthcare Professionals

Doctors, nurses, paramedics, and more—you may qualify to be a part of our Smartwool Pro Program. Learn more and sign up to get discounted gear designed to keep you comfortable while you’re on your feet*.

*Valid through 8/31/20


Stay Impactful While Staying Home

VF and the VF Foundation matched donations to the GlobalGiving COVID-19 relief fund 2-to-1 (up to $500,000). That means if you donated $1, it equaled $3 in total aid. All participating brands have raised over $220,000.

The Caring in Pairs campaign on is in partnership with the non-profit organization, Good360. On December 1, 2020, Smartwool will donate a pair of socks for every pair sold on to health care workers on the front lines, up to 10,000 pairs of Smartwool’s choice valued at $21.95 to $35.95 per pair. More information about Good360 is available by mail at 675 N. Washington Street, Suite 330, Alexandria, Virginia 22314, by phone at 703-299- 7554 or at