Black Friday + Cyber Monday

It’s Ugly Sweater
Sock Season

Spend $99+, Get Our Ugliest, Festiv-est,
Exclusiv-est Socks for Free
(a $27.95 value)*

Shop Women’s Holiday Shop Men’s Holiday
*While supplies last. One pair per purchase. See details.

This holiday season, the little things are bigger than ever. Show your loved ones how much you cherish them with a Merino wool gift that warms more than just their heart.

Shop Women’s Holiday Shop Men’s Holiday

Cozy is an Understatement

Enjoy that warm and fuzzy feeling all holiday season with our Merino wool beanies, gloves, scarves, and other accessories.

Shop Women’s Accessories Shop Men’s Accessories

Better Gear is the Best Gift

The best present? A better performance. Treat your loved ones to our 100% Merino wool base layers or giftable styles of joggers, henleys, and blankets.

Shop Merino 250

Festive Favorites

Your favorite holiday collab is back. We’ve combined Tokyo-based brand CHUP’s unique patterns with our unmatched comfort to bring you a festive collection of cozy Merino wool socks and apparel.

Shop CHUP collection
Trio Sock Boxes

Get it. Gift it. Done.

Our Trio Sock Boxes mean three times the socks, style, and soft Merino wool. Pre-packaged and ready to be wrapped, gifting has never been easier for you and more comfortable for them.


We're Here to Help

Giving is one of the best parts of the holiday season, but it can also be the most stressful. These tools are designed to help you find something special for everyone that’s special to you.

Sock Finder

Just answer a few questions about their ideal sock and favorite activities and we’ll recommend the perfect pair for every kind of adventure.

Sock Finder Tool

Base Layer Finder

Explore our range of styles and weights and we’ll help you pick the perfect base layer for your loved one’s pursuits.

Base Layer Finder Tool

Gift Finder

Runner or hiker, climber or biker, we know what they need. Use this tool to find great gear for every adventurer on your nice list.

Gift Finder Tool


SmartGift is the ultimate gifting confidence builder—allowing the recipient to choose their ideal size, color, and specs of the gear you’ve picked out for them.

Learn More
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