We will always protect what we love—so we can all enjoy the outdoors. Wild places belong to no one, and at the same time, to everyone.
We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment so that everyone has the opportunity to experience the joy of the outdoors.
Smartwool was founded out of a deep love for the outdoors. We’re happiest when we’re mountain biking through aspens, skiing fresh powder, and hiking ridgelines. We believe the places in which we play should be protected and shared.
We set up our advocacy program to partner with organizations that align with our beliefs. We are focused on fighting to protect our most treasured places and fostering a love of the outdoors in future generations while providing accessibility and equity to all communities.