We will always protect what we love—so we can all enjoy the outdoors. Wild places belong to no one, and at the same time, to everyone.

We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment so that everyone has the opportunity to experience the joy of the outdoors.

Smartwool was founded out of a deep love for the outdoors. We’re happiest when we’re mountain biking through aspens, skiing fresh powder, and hiking ridgelines. We believe the places in which we play should be protected and shared.

We set up our advocacy program to partner with organizations that align with our beliefs. We are focused on fighting to protect our most treasured places and fostering a love of the outdoors in future generations while providing accessibility and equity to all communities.

Outdoor Afro

Outdoor Afro is a national organization that specifically supports Black communities in the outdoors by inspiring connections and leadership in nature.

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Environmental Learning for Kids

is a Colorado-based organization that gives underserved urban youth the opportunity to engage with the natural world through education and adventure.

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Big City Mountaineers

Instilling critical life skills in under-resourced youth through transformative wilderness experiences.

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Protect Our Winters

Mobilizing the outdoor sports community to lead the charge toward positive climate action.

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SOS Outreach

Pairing at-risk youth with adult mentors in the great outdoors.

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The Conservation Alliance

Protecting and restoring our country’s wild and iconic landscapes.

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The Nature Conservancy

Conserving the lands and waters on which all life depends.

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European Outdoor Conservation Association

The outdoor community making a difference through conservation.

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In collaboration with members, driving change in policy, sustainability, and outdoor participation.

Inspiring the outdoor habit in kids and families by connecting research, knowledge, people and programs.

Dedicated to supporting workplace inclusion, equity, and diversity.

Creating champions, on and off the mountain.

Mountain Rescue Association

Dedicated to saving lives through rescue and mountain safety education.