Advocacy
We will always protect what we love—so we can all enjoy the outdoors. Wild places belong to no one, and at the same time, to everyone.
We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment so that everyone has the opportunity to experience the joy of the outdoors.
Smartwool was founded out of a deep love for the outdoors. We’re happiest when we’re mountain biking through aspens, skiing fresh powder, and hiking ridgelines. We believe the places in which we play should be protected and shared.
We set up our advocacy program to partner with organizations that align with our beliefs. We are focused on fighting to protect our most treasured places and fostering a love of the outdoors in future generations while providing accessibility and equity to all communities.
Outdoor Afro is a national organization that specifically supports Black communities in the outdoors by inspiring connections and leadership in nature.
Learn Moreis a Colorado-based organization that gives underserved urban youth the opportunity to engage with the natural world through education and adventure.
Learn MoreInstilling critical life skills in under-resourced youth through transformative wilderness experiences.
Learn MoreMobilizing the outdoor sports community to lead the charge toward positive climate action.
Learn MoreProtecting and restoring our country’s wild and iconic landscapes.
Learn MoreThe outdoor community making a difference through conservation.
Learn MoreInspiring the outdoor habit in kids and families by connecting research, knowledge, people and programs.