All it takes is the right gear.
Merino wool is pretty magical. This sustainable, natural performance fiber helps fuel adventures in more ways than we could have imagined when we started making socks over 20 years ago.
After figuring out that it was so beneficial in socks, we started making Merino wool apparel designed to enable everything from backcountry skiing to multi-week treks to high-intensity training. We think that Merino wool clothing is key to staying comfortable in the outdoors.
We design from the inside out.
That means we put Merino where it matters—next to skin. We also focus on using low-profile, non-chafing, strategically placed seams to maximize comfort. And we dial in our fits for end-use performance and comfort. This helps us create performance Merino wool apparel that is just as comfortable as it is efficient. And it helps you stay focused for every lap, summit, and powder turn.