Our love of the outdoors runs deep. Through the SmartWool Advocacy Fund, we support organizations that aim to protect the natural environment and create opportunities for future generations to get outside.

There are three main pillars of our Advocacy Fund:


The future of the planet rests on healthy, active kids. That’s why we support organizations committed to getting kids outside through responsible recreational opportunities.

Big City Mountaineers

Big City Mountaineers transforms the lives of under-served urban youth through wilderness mentoring expeditions that instill critical life skills.

SOS – Snowboard Outreach Society

SOS Outreach is a youth development nonprofit that fosters self-confidence, leadership skills, and positive decision making in underserved youth. SOS programs are unique in their use of adventure sports to engage participants for future success. – See more at:


A clean, safe environment is critical to our way of life. We partner with organizations that work to protect the environment for future generations.

POW – Protect our Winters

Protect Our Winters (POW) was started in 2007 by pro snowboarder Jeremy Jones who witnessed first-hand the impact of climate change on our mountains.

Conservation Alliance

The Conservation Alliance’s mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values.

OIA – Outdoor Industry Association

Outdoor Industry Association® (OIA) was founded in 1989 by a group of visionary outdoor industry professionals who realized that “outdoor” could be much more than a passing consumer trend. Today, OIA is the leading trade association and voice of the outdoor recreation industry, serving more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers in the active outdoor lifestyle.

OIWC – Outdoor Industry Women’s Coalition

Founded in 1996, the Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace equity, diversity, and inclusion by expanding opportunities for women in the Outdoor, Snow, Bike, and Run Industries.

As a proud supporter of the OIWC CEO Pledge, we seek to attract a skilled workforce that reflects the demographics of current and future outdoor enthusiasts. Together, we are building a company and an industry where great ideas, born from a diversity of experiences, thrive.