Let's celebrate
Earth Day


This amazing, mind-bogglingly beautiful big blue orb is our greatest gift.
It’s our home, our refuge, and our inspiration. We believe that Earth Day is the perfect opportunity to show our appreciation and passion for the places and wilderness we love.

Gear up & Help Give Back

This Earth Day, we’re donating 5%* of all smartwool.com purchases made on April 22nd to our advocacy partner The Conservation Alliance. This will help aid with their groundbreaking conservation efforts.

Simply shop as you normally would and we’ll do the rest.

Sign a Petition to Elevate Earth Day

Our friends at The North Face are leading the charge to recognize Earth Day as a national holiday. We believe that everyone should get an opportunity to get outside on April 22nd and appreciate our home.

Join us in signing the petition and get outside today.

Learn About Ways to Get Involved

From helping underserved youth experience outdoor adventures to cleaning up wetlands, our advocacy partners are constantly working to protect and clean up our beautiful planet.

Check out our advocacy partners pages to see if there is an opportunity near you.


Why We Believe in Giving Back

One of our core values is advocacy. We believe in doing everything we can to sustain and preserve our one-of-a-kind, awe-inspiring environment. From building trails to partnering with organizations that protect nature, we want to help give everyone the opportunity to experience the joy of the outdoors.

LEARN MORE ABOUT OUR ADVOCACY PROGRAM Smartwool will contribute five percent (5%) of all net sales on smartwool.com on April 22, 2019 to The Conservation Alliance, with a minimum contribution of $1,000.00 and a maximum contribution of $3,000.00. The mission of The Conservation Alliance is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values. More information about the Conservancy is available by mail at PO Box 1275, Bend, Oregon 97709, by phone at (541) 389-2424 or at www.conservationalliance.com