Smartwool is now offering SmartGift

the easiest way to instantly send and receive gifts digitally. Here's how it works:
  • 1

    Step 1

    Select an Item to Send

    Surprise the giftee with a digitally wrapped gift via text, email, Facebook messenger, or a link. Simply select the item color and size on the product page, then click Send as a Gift—instead of Add to Cart.

  • 2

    Step 2

    They Make Sure It’s Right

    They can select their preferred size and color of each gift item or swap with any product on for a same-priced item.

  • 3

    Step 3

    Pay Once It’s Perfect

    We’ll send you an easy checkout link, so you can relax knowing they got their perfect gift.

SmartGift FAQs

What is SmartGift?

SmartGift is a digital gifting service that we've teamed up with to make sure every gift is perfect.

Why should I send with SmartGift?

SmartGift lets you send gifts instantly. Recipients can swap their gift for a same-priced item, if it’s not quite right, and provide their preferred shipping information.

How do I send a SmartGift?

When browsing on, look for the Send as a Gift button on any product’s page.

What will my recipient see?

Your recipient will be able to digitally unwrap the gift item you send on their phone or computer, view your gift message, accept your gift, customize size and color, or swap it for another item of the same value, and provide their preferred shipping information.

How do I know if my recipient has accepted my gift?

We will send you an email and text notification when your gift has been accepted and is ready for purchase. If you forget to pay for the gift, we will send you up to three reminders (24 hours, 3 days, 7 days after acceptance).

When do I pay for the gift?

You will be notified to pay for this gift by email (and text message if you provided your phone number) after your recipient has accepted it and made sure it’s perfect.

How does payment work?

Once your gift is accepted, we will send you an easy checkout link to complete the purchase directly on our brand partner’s website. You will be able to use any of their available payment options including all major credit cards, gift cards, PayPal, Affirm, Afterpay and Klarna. Promotion codes can be applied at checkout.

Can the recipient pay to select an item of higher value?

The recipient will only be able to swap across items that are of the same value as the original gift item sent from the brand of the original gift sent.

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