We do wool.
You do you.

We make the highest quality Merino wool socks and apparel to equip all of your outdoor adventures. All backed by our
Go Far. Feel Good.™ Guarantee
Free 3-Day Shipping on all Orders | Free Returns

Explore Our Most Popular Products

Base Layer

Soft, breathable, moisture-wicking.

Performance Socks

Perfect fit. Powerful durability.

Everyday Socks

All day comfort.


Performance essentials.


Lightweight + quick-drying.

Shirts + Sweaters

Comfort essentials.

The Gold Standard
of Merino Wool

Natural Merino Wool socks and apparel

We make Merino wool socks and apparel to fuel adventures outside. Because we want to help you go far and feel good. Learn More
We will always protect what we love-so we can all enjoy the outdoors. Wild places belong to no one, and at the same time, to everyone.