Privacy Policy


Last updated: November 1, 2014

SmartWool recognizes that you care how information about you is used
and shared and respects your privacy. This Privacy Policy describes
what information we may collect from you, how we collect that
information, how we use that information, and the choices you have
regarding your information. By using our website, mobile applications,
or providing information to us in other ways, you agree to be bound by
this Privacy Policy.

This Privacy Policy was lasted updated November 1, 2014 and may be
updated from time to time. Please check back periodically for further
updates and changes. The most updated version will be the one that is
available on this website.


Information You Provide

We collect and store information that you provide to us through our
websites, in our stores, through our customer service representatives,
at events, through mobile applications, through marketing efforts,
including contests, sweepstakes and events, and through third parties,
or any other way we interact with you. We are one of the VF Corporation
family of brands and may also receive information about you from other
brands held by VF Corporation.

You may choose not to provide certain information, but then you might
not be able to take advantage of certain capabilities of this website,
our mobile applications or other services we may offer. For example,
you must provide certain personal information in order to place an
order or to register for an account on or through this website.

We may request, collect and store some or all of the following types of
personal information: name, billing address, shipping address, e-mail
address, telephone number, financial and payment information, such as
credit card number and expiration date, gender, personal interests,
birthday, information about a third party you provide when we ship an
order. We may also maintain a record of your product interest and

If you access our website or mobile applications with your log-in
credentials from a social networking site (e.g. Facebook, Pinterest, or
Twitter) or if you otherwise agree to associate your account with us
with a social networking site, we may receive personal information
about you from such social networking site, in accordance with the
terms of use and privacy policy of the social networking site. We may
add this to the information we have already collected from you via
other interactions.

When you download or use our mobile applications, we may receive
information about your location and your mobile device. We may use this
information to provide you with location-based services like local
store information, search results, and other personalized content. Most
mobile devices allow users to disable location services by using
controls located in the device's settings menu. If you have questions
about how to disable your device's location services, please contact
your mobile service carrier or your device manufacturer.

Automatically Collected Information

We collect and store certain other non-personally identifiable
information automatically whenever you interact with us. For example,
we may collect your Internet Protocol (IP) address and browser
information and reference site domain name when you visit this website
and analyze this data for preferences, trends, and site usage

We may also collect information by using cookies, web beacons, and
related technologies in order to analyze and understand how the website
is used and to enhance your visits to the website. For example, we may
use cookies and related technologies to: (i) customize account pages
for you, (ii) track user visits and account features, (iii) determine
what features and pages are most frequently requested or visited, and
(iv) save your password so you do not have to provide it each time you
visit the website.

"Cookies" are small text files that a website sends to a user's hard
drive through the browser for data storage. Most browsers accept cookies
automatically but allow you to disable them. By disabling or otherwise
rejecting cookies, you may not be able to take full advantage of all
offerings on this website. We recommend that you leave cookies "turned
on" so that we can offer you a better shopping experience on this

We use third-party companies to provide Internet data hosting and to
help us measure and determine how visitors use our website and the
effectiveness of our website and promotions in order to help us improve
and optimize our website and the products and services we offer. We
also use third-party companies to serve advertisements (banners or
links) on our behalf across the Internet. These companies use tracking
technologies (including cookies and pixel tags) to collect
non-identifiable information about your visits to our website and your
interactions with our products and services in order to provide
tailored advertisements based on your interests and browsing of our
website (remarketing) on our behalf and on behalf of other advertisers
across the Internet. We use third-party audience data (such as age,
gender, and interests) to better understand and advertise to audiences
that visit our website. We do not use or associate personally
identifiable information with remarketing lists, cookies, data feeds,
or other anonymous identifiers.

Our websites currently do not have a mechanism to recognize “Do Not
Track” signals, but several of the third-party companies who utilize
these cookies or beacons enable you to opt out of this advertising. If
you wish to opt out of receiving this third-party interest-based
advertising, you may obtain more information at
Please note this does not opt you out of receiving marketing
communications from us.

In addition, some of our e-mail communications to you may include a
"click-through URL" linked to a particular page on the website. By
clicking on one of these URLs, you will automatically enter our website
and we may collect information related to the "click-through." You may
avoid having this information collected by not clicking on URL links in
our e-mail communications.

We also may use a variety of retail analytics tools in our stores for
operational and marketing purposes, such as measuring and analyzing
traffic patterns. These tools may collect data from sensors, including
video cameras, smartphone detectors, Wi-Fi networks, or other devices,
to improve your in-store experience.

Information from Other Sources

We may collect information about you from third-party sources and
information that is publicly available. For example, information you
submit in a public forum (e.g., a blog, chat room, or social network
site) can be read, collected, or used by us and others, and could be
used to personalize your experience. You are responsible for the
information you choose to submit in these instances. Another example is
that we may receive demographic information about you from a third
party to make our service and marketing efforts more efficient and
personalized for you.


We use the personal information we collect to conduct our business,
communicate with you, and provide great products, services, and
experiences. We or third-party service providers we engage may use the
information to provide the products and services that you have ordered
or requested, to process and ship orders, to send order and shipping
confirmations, to provide customer service, to respond to your
comments, questions or complaints, to personalize your experiences, to
analyze your preferences and shopping habits, to analyze trends and
statistics, to administer and fulfill our contests and other
promotions, to analyze and improve the website and our products and
services, and to send you marketing communications and other
information regarding our products, services, marketing, or special
events. We also use your information for business purposes such as
security, payment processing, analytics, operations, fraud detection,
reporting, making back-ups, and legal compliance.

You always have the choice not to receive marketing communications. For
instructions on opting out of those communications, please see the
section entitled “Can I Indicate Whether or Not I Want to Receive
Promotional Communications?” below.

We display personal images, comments, testimonials/reviews of satisfied
customers on our site Fan-a-log, and blog in addition to other
endorsements. With your consent we may post your testimonial along with
your name. If you wish to update or delete your testimonial, you can
contact us at 888-879-9665.


Except with your consent or as described in this Privacy Policy, we do
not sell, rent, or share with third parties any of your personal

We may share your personal information with other brands within the VF
Corporation family of brands including: The North Face ®, Vans®,
Timberland ®, Nautica ®, Kipling ®, Wrangler ®, Lee ®, 7 For All
Mankind ®, Jansport ®, Reef ®, Splendid ®, and Ella Moss ®).
We may share personal information with certain third parties that
perform services on our behalf. The services provided by those third
parties may include: operating the website, hosting the website,
providing the products and services you request, authorization and
processing of your payments, product fulfillment, fraud protection and
credit risk reduction, product customization, marketing and promotional
material distribution, loyalty program management, promotions
fulfillment, web site evaluation, data analysis and, where applicable,
data cleansing. Those third parties are not authorized to use or
disclose personal information you provide to us on or through this
website for any purpose other than to perform the services designated
by us.

We may share personal information with a third party if we are required
by law to disclose that personal information. For example, we may be
required to disclose personal information to respond to a subpoena,
court order, or other legal process. We may also disclose this
information in response to a law enforcement agency's request, or where
we believe it is necessary to investigate or address unlawful acts or
acts that may endanger the health or safety of a consumer or the
general public, to verify or enforce compliance with the terms of use
and policies that govern our website or as otherwise required or
permitted by law. In addition, the personal information you provide to
us may be transferred as an asset in connection with a merger or sale
involving all or part of SmartWool as part of a corporate
reorganization, stock sale or other change of control.


We do not intend to collect personal information from anyone who is
under the age of 13. If you are under the age of 13 you should not
provide any personal information to us and you should use this website
only with the involvement of a parent or guardian. If you are a parent
or guardian of a child under the age of 13 and suspect he/she has
provided personal information on or through the website, please contact
us as set forth below under "How Can I Contact You Regarding This
Privacy Policy?"


The security of your information is important to us. We have instituted
security procedures and measures to protect our servers and networks
that store personal information. Unfortunately, no transmission of
information over the Internet can be guaranteed to be 100% secure and,
therefore, we cannot ensure or warrant the security of any information.
In order to help protect personal information you provide to us, you:
(i) should not share your password or account information with others,
(ii) should use a secure web browser, and (iii) should change your
password frequently. If you wish to cancel a password, or if you
become aware of any loss, theft, or unauthorized use of a password,
please contact us as set forth below under "How Can I Contact You
Regarding This Privacy Policy?"


You may access, correct and update certain personal information that
you have provided to us by clicking on the "My Account" area of this
website and following the instructions set forth therein or by
contacting us with your request as set forth below under "How Can I
Contact You Regarding This Privacy Policy?"

We reserve the right to retain any personal information reasonably
necessary to appropriately document our business activities and for
archival and record retention purposes. We will store personal
information for as long as reasonably necessary for the purposes
described in this Privacy Policy. You may find out more details
regarding this Privacy Policy by contacting us as provided below under
"How Can I Contact You Regarding This Privacy Policy?"


There are several ways in which you can tell us whether or not you
want to receive promotional communications from us. When you set-up an
account or click on the "My Account" area of this website, you will
have an opportunity to make or change your selections in this regard.
You also will have an opportunity to change these selections by
clicking on an "unsubscribe" hyperlink contained in promotional e-mails
we send you. If you have not established an account but have instead
signed-up for our e-mail list, you will be able to change your e-mail
preferences by clicking on an "unsubscribe" hyperlink contained in
promotional e-mails we send you. Please note that removal of personal
information from our database or "opting-out" will not stop marketing
or advertising content that is generated for distribution or is
otherwise queued for transmission to you prior to the time when we can
implement your request.

If you establish an account, you may receive certain types of
communications even if you have not opted-in to receive them because
these types of communications may be necessary in order to maintain an
account on the website.


This website may contain links to or from websites to which this
Privacy Policy does not apply ("Linked Websites"). Please be advised
that the practices described in this Privacy Policy do not reflect the
practices regarding information collection, use and disclosure of
Linked Websites or the owners or operators of those Linked Websites.
Your use of Linked Websites will be governed by the terms of use,
privacy policies, and other terms, notices, and policies set forth on
or referenced in those Linked Websites. We encourage you to be aware of
when you leave this website and to read the privacy policies of each
and every website that you visit.


If you have any questions or concerns regarding your privacy or the
Privacy Policy you can send a request with your concerns or any further
questions to us by using the contact information provided below:

Attn: Director of eCommerce
3495 Airport Circle
Steamboat Springs, CO 80487


California Civil Code Section 1798.83 permits customers who are
California residents to request certain information regarding our
disclosure of personal information to third parties for their direct
marketing purposes. To make such a request, please write to us at the
following address:

Attn: Director of eCommerce
3495 Airport Circle
Steamboat Springs, CO 80487


Our digital operations are conducted, in whole or in part, in the
United States. Regardless of where you live, you consent to have your
personal data transferred, processed, and stored in the United States,
and allow SmartWool to use and collect your personal information in
accordance with this Privacy Policy.

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