Where it all began
20 years ago, Smartwool had the idea that feet deserved a better sock. Our feet craved comfort, warmth and breathability. And that is exactly what our Merino wool socks have been bringing to your feet, ever since. We created a sock that broke the rules of wool socks of the past – they didn’t itch and were designed with bright, fun colors. We created all types of socks for any of your adventures, from hiking socks to help you summit, to everyday no shows, giving you comfort in your low profile shoes, we have the wool socks just for you. Born in the mountains of Colorado, we have built a sock to be with you, no matter where your journey will take you.