You Buy.
We Donate.

Why giving back is important to us.

One of our core values is advocacy. Wild places inspire us, offer a place for us to play, and bring our communities together. We believe in doing what we can to protect our environment so that everyone can enjoy it. This month, we’re donating a portion of our sock sales online and at select retailers to advocacy groups in order to help preserve and protect the places we love.

Womens Wool Sock

How can you participate?


You can purchase socks on

During the month of October, we’re donating $5 for every pair of sock sold online to Protect Our Winters. This helps educate people about climate change and create environmentally-positive policy.

Learn more about Protect Our Winters here.


You can visit one of our select retailers

This October we’re partnering with retailers to help them donate $5 of every Smartwool® sock purchase (up to $1000 per store) to their selected advocacy group. This helps them make an impact in their local area or supports their national partners.

Pack Rat

209 West Sunbridge Drive, Fayetteville, AR 72703


Advocacy Partner: Ozark Society

Summit Hut

5251 East Speedway, Tucson, AZ 85712


Advocacy Partner: Tucson Watershed Management Group

The Mountain Air

667 Marsh Street, Suite D, San Luis Obispo, CA 93401


Advocacy Partner: Jacks Helping Hand

Summit Canyon Mountaineering

205 6th Street, Glenwood Springs, CO 81601


Advocacy Partner: Big City Mountaineer

Mountain Chalet

15 N Nevada Ave, Colorado Springs, CO 80903


Advocacy Partner: Friends of Mueller State Park

Rove Outfitters

1 Mohegan Sun BLVD Unit C114, Uncasville, CT 06382


Advocacy Partner: Nature Conservancy in Connecticut

Idaho Mountain Touring

1310 Main St., Boise, ID 83702


Advocacy Partner: Advocates for the West

Quest Outdoors

4600 Shelbyville Rd Suite 133, Louisville, KY 40207


Advocacy Partner: Kentucky Natural Lands Trust

J & H Landmark

189 Moore Dr, Lexington, KY 40503


Advocacy Partner: Floracliff Nature Sanctuary

Nokomis Shoes

4950 34th Ave S, Minneapolis, MN 55417


Advocacy Partner: Lake Nokomis Community School

Alpine Shop

440 N. Kirkwood, Kirkwood, MO 63722


Advocacy Partner: Wildlife Rescue Center

Chalet Sports

108 W. Main St., Bozeman, MT 59715


The Warming Center

Great Outdoor Provision Co.

2019 Cameron St., Raleigh, NC 27605


Advocacy Partner: NC Backcountry Hunters and Anglers

Out There Outfitters

123 N Wayne Avenue, Wayne, PA 19087


Advocacy Partner: Willistown Conservation Trust

Trail Creek Outfitters

487 W. Chester Pike, Glen Mills, PA 19342


Advocacy Partner: First State National Historic Park

Great Outdoor Store

201 E. 10th Street, Sioux Falls, SD 57104


Advocacy Partner: Leif Ericson Day Camp

Walkabout Outfitter

13 W. Washington St., Lexington, VA 24450


Advocacy Partner: Blue Ridge Land Conservancy

Outdoor Gear Exchange

37 Church Street, Burlington, VT 05401


Advocacy Partner: Vermont Adaptive

Market Street Shoes

2232 NW Market ST. #101, Seattle, WA 98107


Advocacy Partner: Ballard Food Bank

Clear Water Outdoor

744 Main St, Lake Geneva, WI 53137


Advocacy Partner: Ice Age Trail Alliance



Wild places are priceless.

Together, we can help keep them that way. Learn more about how you can help on our advocacy partners' websites.

The Nature Conservancy

Conserving the lands and waters on which all life depends.

Big City Mountaineers

Instilling critical life skills in under-resourced youth through transformative wilderness experiences.

SOS Outreach

Pairing at-risk youth with adult mentors in the great outdoors.


Mobilizing the outdoor sports community to lead the charge toward positive climate action.

The Conservation Alliance

Protecting and restoring our country’s wild and iconic landscapes.

For all socks sold on from October 1, 2019 through October 31, 2019, Smartwool will contribute to Protect Our Winters Five Dollars ($5.00) per pair sold, with a minimum contribution of Three Thousand Five Hundred Dollars ($3,500.00) and a maximum contribution of Ten Thousand Dollars ($10,000.00). Protect Our Winters is a nonprofit organization dedicated to mobilizing the outdoor sports community to lead the charge towards positive climate action. More information about Protect Our Winters is available by mail at 311 Mapleton Avenue, Suite 221A, Boulder, Colorado 80304, by phone at (303) 900-4027, by email at or