Help Us Share and Protect the Places We Love
Why giving back is important to us.
Wild places inspire us, offer us a place to play, and bring our communities together. We believe in doing everything we can to sustain and share these places to ensure everyone has the opportunity to experience the joys of the outdoors. This month we’re donating a portion of our sock sales online and at select retailers to our advocacy partners to help enable them to promote inclusivity and preserve the places we love.
How can you participate?
You can purchase socks on Smartwool.com.
Each day from October 22nd through October 28th, we’re donating $1 for every pair of socks online (*Up to $2,000 per day for a total of up to $14,000) to a different advocacy partner — allowing you to choose which group to support by making your purchase on a certain day. This helps spread awareness of our advocacy partners’ efforts when it comes to climate change, creating environmentally positive policy, and equality in the outdoors.
Learn more about all our advocacy partners here
SHOP MEN'S SHOP WOMEN'S
You can visit one of our select retailers.
We are donating $1 per pair (up to $30,000) of Smartwool socks sold during the month of October to our advocacy partner Outdoor Afro—whose mission is to support local communities in the outdoors by celebrating and inspiring Black connection and leadership in nature.
Full list of retailers here
LEARN MORE
Socks That Stand For Something
Want to show even more support? Check out these collabs that celebrate our partnerships.
Together, we can help keep them that way and share them with everyone.
We are focused on fighting to protect our most treasured places and fostering a love of the outdoors in future generations while providing accessibility and equity to all communities.
Tackling climate change, protecting land and water, providing food and water sustainably, and building healthy cities.
Helping kids gear up for life with powerful and supportive outdoor experiences, adult mentorship, and community service.
Helping passionate outdoor people protect the places and lifestyles they love from climate change by advancing non-partisan policies.
Breaking down barriers to outdoor access for youth from disinvested communities and reconnecting them with their intrinsic strengths.
Partnering with businesses and organizations to protect North America’s wild places for their habitat and recreation values.
Supporting Black communities in the outdoors by inspiring connections and leadership in nature.
Developing inspired and responsible leaders through science education and outdoor experiences for underrepresented youth.
From October 22-28, 2020, Smartwool will donate $1 (up to $2,000 per day; $14,000 total) for each pair of socks sold on Smartwool.com to a selected advocacy partner for that day: October 22: The Nature Conservancy. More information is available by mail at 245 North Fairfax Drive, Suite 100, Arlington Virginia 22203-1606, by phone at 703-841-5300, or at https://www.nature.org/en-us/. October 23: SOS Outreach. More information is available by mail at PO Box 2020, Avon, Colorado 81620, by phone at 970-926-9292, or at https://www.sosoutreach.org/. October 24: Protect Our Winters. More information is available by mail at 4676 Broadway Street, Boulder, Colorado 80304, by phone at 303-900-4027, or at https://protectourwinters.org/. October 25: Big City Mountaineers. More information is available by mail at 710 10th Street, Suite 120, Golden, Colorado 80401, by phone at 303-271-9200, or at https://www.bigcitymountaineers.org/. October 26: Outdoor Afro. More information is available by mail at 2323 Broadway, Oakland, California 94612, by phone at 510-306-2376, or at https://outdoorafro.com/. October 27: The Conservation Alliance. More information is available by mail at 2843 NW Lolo Drive, Bend, Oregon 97703, by phone at 541-389-2424, or at http://www.conservationalliance.com/. October 28: Environmental Learning for Kids. More information is available by mail at 6060 Broadway, Denver, Colorado 80216, by phone at 303-291-7553, or at http://www.elkkids.org/.