You Buy.
We Donate.

Why giving back is important to us.

One of our core values is advocacy. Wild places inspire us, offer a place for us to play, and bring our communities together. We believe in doing what we can to protect our environment so that everyone can enjoy it. This month, we’re donating a portion of our sock sales online and at select retailers to advocacy groups in order to help preserve and protect the places we love.


How can you participate?


You can purchase socks on

For the whole month of October, we’re donating $1 for every sock sold online to The Nature Conservancy. This helps protect natural landscapes and fund projects designed to revitalize wild places.

Learn more about The Nature Conservancy here.


You can visit one of our select retailers

This October we’re partnering with retailers to help them donate $5 of every Smartwool sock purchase (up to $1000 per store) to their selected advocacy group. This helps them make an impact in their local area or supports their national partners.

Pack Rat

209 W. Sunbridge Drive, Fayetteville, AR 72703

Advocacy Group: Mulberry River Society

Summit Hut

5251 E. Speedway Boulevard, Tucson, AZ 85712

Advocacy Group: Friends of Ironwood Forest

Mountain Air

667 Marsh Street, San Luis Obispo, CA 93401

Advocacy Group: The Land Conservancy of San Luis Obispo

Summit Canyon

307 8th Street, Glenwood Springs, CO 81601

Advocacy Group: The Nature Conservancy

Summit Canyon

461 Main Street, Grand Junction, CO 81501

Advocacy Group: The Nature Conservancy

Mountain Chalet

226 N. Tejon Street, Colorado Springs, CO 80903

Advocacy Group: Friends of Mueller State Park

Denali Old Saybrook

75 Main Street, Old Saybrook, CT 06475

Advocacy Group: The Denali Foundation

Bill Jackson's

9501 US Hwy 19 North, Pinellas Park, FL 33782

Advocacy Group: Tampa Bay Watch Inc.

Quest Outdoors

44600 Shelbyville Road Unit 133, Louisville, KY 40207

Advocacy Group: Kentucky Land Trust

Midwest Mountaineering

309 Cedar Avenue South, Minneapolis, MN 55454

Advocacy Group: Mississippi River Gorge Trail

Round House Sports

1422 W. Main Street, Bozeman, MT 59715

Advocacy Group: HDRC-Warming Center

Chalet Sports

108 W. Main Street, Bozeman, MT 59715

Advocacy Group: HDRC-Warming Center

Appalachian Outfitters

60 Kendall Park Road, Peninsula, OH 44264

Advocacy Group: Conservancy for Cuyahoga Valley National Park

Up and Running

6123 Far Hills Avenue Dayton, OH, 45459

Advocacy Group: Local Breast Cancer Foundation

Appalachian Outfitters

123 S. Allen Street, State College, PA 16801

Advocacy Group: Sierra Club Moshannon Group

Trail Creek

487 W. Chester Pike, Glen Mills, PA 19342

Advocacy Group: Land Conservancy for Southern Chester County

Half Moon

94 Folly Rd Boulevard, Charleston, SC 29407

Advocacy Group: Louie's Kids

Great Outdoor Store

201 E. 10th Street, Sioux Falls, SD 57104

Advocacy Group: The Banquet

Whole Earth Provision Co.

1014 N. Lamar Boulevard, Austin, TX 78704

Advocacy Group: The Nature Conservancy

Walkabout Outfitter

21 S Main Street, Lexington, VA 24450

Advocacy Group: Blue Ridge Land Conversancy

Outdoor Gear Exchange

37 Church Street, Burlington, VT 05401

Advocacy Group: Vermont Adaptive



Wild places are priceless.

Together, we can help keep them that way. Learn more about how you can help on our advocacy partners' websites.

The Nature Conservancy

Conserving the lands and waters on which all life depends.

Big City Mountaineers

Instilling critical life skills in under-resourced youth through transformative wilderness experiences.

SOS Outreach

Pairing at-risk youth with adult mentors in the great outdoors.


Mobilizing the outdoor sports community to lead the charge toward positive climate action.

The Conservation Alliance

Protecting and restoring our country’s wild and iconic landscapes.

All socks sold on during October 2018, Smartwool will contribute $1.00 per pair to The Nature Conservancy, with a minimum contribution of $3,000.00 and a maximum contribution of $12,000.00. The mission of The Nature Conservancy is to conserve the land and waters on which all life depends. More information about the Conservancy is available by mail at 4245 N. Fairfax Drive, Arlington, Virginia 22203, by phone at (800) 628-6860 or at