Mountain living is in our DNA:
The Smartwool story started on the cold ski slopes of Colorado. We always wanted one more run but cold toes stood in our way. Then we discovered Merino wool, one of the highest performing fibers available. One pair of Merino socks challenged the status quo and changed how outdoor enthusiasts looked at their feet. Our ski and snowboard socks have been keeping front-side carvers and backcountry adventurers out longer ever since.
We’re always looking for ways to make our products even better. How do we do it? We do a lot of product testing on the mountain. And when it happens to be a powder day, that product gets tested run, after run, after knee-deep run. Our community of snow athletes and Fan Field Testers are out there too, testing our products in some of the world’s most extreme conditions. Pair that real-world testing with the latest technology and over two decades of Merino expertise and you’ve got comfort solutions to make your best days even better.