Smartwool

Keep the feel good going.

Second Cut™ helps our best materials stay in your gear and out of landfills. By using fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint.

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Keep the feel good going.

Second Cut™ helps our best materials stay in your gear and out of landfills. By using fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint.

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An icon reimagined to double durability and focus on circularity.

We’ve collected over 2 million old socks to recycle them into brand-new pairs that feel good every step of the way

Made from 75% upcycled materials.

Saving 350,0000 pounds of premium
Merino wool.

Committing to a comfortable, circular future.

Our Second Cut™ Footwear is designed to keep you cozy and keep our best materials going. 

Comfort comes full circle.

You have sent us nearly 2 million socks which have kept over 150,000 pounds of perfectly good materials out of landfills.

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Recycle your socks with us.

Old socks don’t have to be thrown away anymore. You can order a free sock recycling kit from us, print your own label at home, or find a participating retailer near you. 

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Sustainability Targets  

Learn about our biggest goals, how we’re catapulting towards circularity, and how you can help us get there.

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Sustainability Targets  

Learn about our biggest goals, how we’re catapulting towards circularity, and how you can help us get there.

Our Second Cut™ recycled wool program represents a significant step forward in our commitment to sustainability. By using recycled materials that would otherwise be discarded, we reduce waste and resource use.  

Through our programs, we are creating opportunities to extend the lifecycle of our products while minimizing environmental impact. These efforts are part of our broader mission to drive positive change across our supply chain and product lifecycle.  

Frequently Asked Question

How can I participate in the Second Cut™ project?

You can participate by recycling your used Smartwool socks in our free sock recycling bag that you can order with your Smartwool purchase at checkout. The bag includes a pre-paid shipping label to mail in socks for recycling.

How does the Second Cut™ project support sustainability?

By recycling and repurposing wool products, the initiative helps minimize waste, conserves resources, and reduces the carbon footprint associated with textile production.

Is there a way to get rewarded contributing to Second Cut™?

Whiles there is not necessarily a reward for contributing to Second Cut™, you can send in your old gear to ThreadUp through the Second Cut™ Resale program, where you will get sent a Smartwool gift card when it sells.