For our planet. For our future. 

We’re nothing without nature. We’re looking at our entire supply chain and identifying areas where we can go further than just reducing our environmental impact and, instead, help restore the planet through circularity.

How we’ll shift to a more circular world.
Even better materials

100% recycled, regenerative or responsibly sourced materials by 2030.

Increase textile to textile recycled materials and Second Cut™ materials.

Designing with intention

100% products designed with Smartwool circular principles by 2035.

Eliminate unnecessary plastic and increase recycled materials in packaging by 2030.

More circular systems

Create pathways to resell and recycle all Smartwool products by 2030.

Educate and empower our community (that’s you) to engage with the circular economy.

Circularity

Merino & materials

Merino & materials