Last updated: July 7, 2026
Smartwool Little Guy’s Loyalty Club Terms & Conditions
Smartwool, a division of VF Outdoor, LLC, is proud to offer Smartwool Little Guy’s Loyalty Club (the “Loyalty Club” or the “Program”). These Smartwool Little Guy’s Loyalty Club Terms & Conditions (the “Program Terms”) apply to your access to and participation in the Program. These Program Terms are in addition to, and not in lieu of, your rights and obligations under the Smartwool Terms of Use which may be found at https://www.smartwool.com/en-us/pages/terms-of-use (U.S.) and https://www.smartwool.com/en-ca/pages/terms-of-use or https://www.smartwool.com/en-fr/pages/terms-of-use (Canada) (collectively, the “Terms of Use”). To the extent there is a conflict between these Program Terms and the Terms of Use, these Program Terms will govern such conflict. Capitalized terms not defined in the Program Terms have the meanings assigned to them in the Terms of Use.
Please read these Program Terms carefully. By participating in the Program, you agree to these Program Terms and the Terms of Use. If you do not agree to these Program Terms or the Terms of Use, do not participate in the Program. THE DISCLAIMER OF WARRANTIES, LIMITATION ON LIABILITY AND INDEMNITY OF SMARTWOOL, COMPLIANCE WITH APPLICABLE LAWS, DISPUTES AND ARBITRATION AGREEMENT, AND GOVERNING LAW SECTIONS IN THE TERMS OF USE WILL, AS IF RESTATED IN THESE PROGRAM TERMS, GOVERN THESE PROGRAM TERMS AND ANY DISPUTE OR CLAIM WITH SMARTWOOL ARISING OUT OF OR RELATED TO THESE PROGRAM TERMS OR THE PROGRAM. The Program is part of the Website as that term is defined in the Terms of Use.
1. Privacy and Community; Notice of Bona Fide Loyalty Disclosures for Colorado Residents; Notice of Financial Incentive for California Residents.
Your participation in the Program is voluntary and subject to Smartwool’s Privacy Policy (which may be found at https://www.smartwool.com/en-us/pages/privacy-policy (U.S.) and https://www.smartwool.com/en-ca/pages/privacy-policy or https://www.smartwool.com/fr-ca/pages/privacy-policy (Canada)), including, but not limited to, the Bona Fide Loyalty Disclosure and Notice of Financial Incentive. Smartwool’s Privacy Policy is made a part of these Program Terms and is incorporated herein by reference. In the event of any inconsistency between these Program Terms and Smartwool’s Privacy Policy, Smartwool’s Privacy Policy will control.
For information about managing your privacy preferences, please visit the Your Privacy Choices link in the footer of our website.
2. Membership
A. Eligibility: A Member must be at least 18 years of age (or age of majority in their state/province of residence, whichever is greater) to enroll in the Program. Individuals receiving discounted or complimentary product to represent the Smartwool brand, including influencers, endorsers, members of the Smartwool Pro Program, members of third‑party pro programs (including, for example, ExpertVoice, Outdoor Pro Link, and REI), and outside sales representatives, are not eligible to participate.
B. How to Join: Before joining and/or participating in the Program, you are strongly advised to carefully review these Program Terms. You may register to become a Loyalty Club Member online at Smartwool.com (U.S.) or Smartwool.com/en-ca or Smartwool.com/fr-ca (Canada) (collectively the “Website”) by creating an account and indicating that you want to be a Loyalty Club Member. When an individual joins the Program, they can earn points on purchases made on the Website (“Points”). Points may also be earned via various activities that do not involve the purchase of merchandise from Smartwool, as set forth below. Once a Loyalty Club account is created, Members may earn Points on all Qualifying Purchases on the Website, access their account balance, and view or print Points earned, which may be redeemed once a minimum of 150 Points has been accumulated. Members will also be enrolled to receive Program emails and Member Offers.
C. Account access: When accessing your online account, you will receive a one-time login code sent to your email address. You are responsible for maintaining the security of your email account and for not sharing your login codes with others.
D. Updating information: You are responsible for providing the correct email address to ensure proper issuance and accounting of Points. As a result, each Member is responsible for maintaining accurate and updated personal information, including their email address. You may update your personal information for your account online at the Website.
3. Program Benefits – Earning Points; Redeeming Points for Discounts; Membership Levels; Referral Program
Members may earn Points on purchases made on the Website and through certain non‑purchase activities, as further described below.
A. Earning Points
Register as a Member by creating an account on the Website. If an individual does not complete their Member profile at the time of registration, they may do so at a later time. When purchases are made on the Website, Members will receive one (1) Point for every $1 spent on eligible products. Eligible products INCLUDE both regular and sale-priced merchandise but EXCLUDE gift cards. (For clarity, the purchase of an eligible product is a Qualifying Purchase.)
For purchases made on the Website, Points will be earned at the time of product shipment and not order placement. Points earned without purchase will be credited to Member at the time of completion of designated non-purchase activity and can be redeemed at such time. In all cases, it may take up to seventy two (72) hours for earned Points to be reflected in Member’s account. Once redeemed as per subsection B below, Points will be removed from Member’s account.
Points will expire 365 days after they are earned. If after issuance of Points with purchase, the corresponding Smartwool products purchased are returned for a refund or store credit, the Points earned for making such purchase will be deducted from the Member’s account. If Member already redeemed such Points (as discussed below), the Member’s account will show a negative balance. For clarity, a negative balance does not represent a collectible debt owed to Smartwool; rather, the negative balance will only be used to offset future Points earned by such Member. Negative balance will only expire when offset by earning Points unless Smartwool elects to waive a negative balance on a case-by-case basis in its sole discretion.
Points have no cash value. Also, Points are personal to you as the Member. You cannot give or transfer your Points to anyone else.
You as the Member are solely responsible for safeguarding Points and your Program account from unauthorized use. Smartwool will NOT replace any Points that are lost or stolen. You as the Member are solely responsible for advising Smartwool if you believe that your Program account has been compromised and/or your Points have been lost or stolen.
Points are promotional items for Members of the Loyalty Club and are not gift cards of Smartwool.
Points cannot be earned or redeemed on purchases made outside of the Website; or at third party retailers of Smartwool products.
Points (for Smartwool product purchase) will not be earned for sales tax, shipping charges, gift boxes or wrapping. Points are calculated based on the order subtotal after all applicable discounts and markdowns have been applied.
Earning Points Without Purchase and Purchase Based Activities
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Activity
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Point Total
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Restrictions
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Create Program Account
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25 Points
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Available once per Member. Members who create an account between July 16, 2026 and August 1, 2026 will receive 50 Points.
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Post Review of Smartwool product
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10 Points
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Available once per Smartwool product purchased by Member. Review must reflect Member’s actual experience in utilizing Smartwool product in accordance with instructions. Member must include disclosure of “material connection”- that he/she/they is receiving a benefit from Smartwool for reviewing its product. Member agrees, upon Smartwool’s request and without additional consideration or compensation, to advise whether he/she/they still holds the same opinions as to Smartwool product at future time. Review must be entirely the original work product of Member; cannot infringe third party rights; cannot include hate speech, profanity or other content-related requirements.
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Follow Smartwool on Instagram social media platform (@Smartwool)
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10 Points
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Available once per Member. Public account on Instagram required.
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Follow Smartwool on TikTok social media platform (@ smartwoolofficial)
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10 Points
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Available once per Member. Public account on TikTok required.
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Refer-A-Friend to Program
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300 Points per qualifying referral
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See subsection E below.
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Purchase of Second Cut™ Take Back Mail-In Bag
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10 Points
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Limit one award per Member per 365-day period
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Purchase of item(s) from Second Cut collection
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25 Points (in addition to standard earn rate)
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Awarded once per qualifying order containing at least one Second Cut item
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Birthday Reward
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20% discount on qualifying purchase
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Available once per Member per calendar year. Expires 90 days after issuance. Subject to the Birthday Reward Terms below.
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Birthday Reward Terms:
Eligible Loyalty Club Members will receive one (1) birthday reward per calendar year consisting of a one-time use discount code for 20% off eligible Smartwool merchandise purchased on the Website. The discount is not valid on gift cards or any products designated by Smartwool as excluded from the promotion. To be eligible, a Member must be an active Loyalty Club Member, provide a valid birth date in their Loyalty Club account, and have entered such birth date at least thirty (30) days before the applicable birthday. You may opt-out of the Program at any time and still use the discount code. Any attempt to defraud Smartwool voids this offer and will result in full price of purchase being immediately due. Code expires 90 days after issuance. (Time kept by Smartwool.) Code valid for one-time use only. The 20% discount is applied pre-tax and excludes expedited shipping charges. The discount code cannot be combined with other coupons, codes, offers or discounts. Not transferable. We reserve the right to verify identity before honoring the discount code. Smartwool is not responsible if the discount code is lost, stolen, destroyed or used without permission or for technological failure/error/malfunction of any kind. Remaining balance of purchase must be paid using another form of payment. Discount code not redeemable for cash and cannot be applied as payment of any account. No price adjustment allowed on previous purchases, product returns/exchanges or purchases made without use of discount code. No variance from these terms and conditions allowed except as required by law. We reserve the right to end or extend this promotion at any time without notice. Void where prohibited.
Additional Restrictions on Earning Points without Purchase:
Member represents and warrants that he/she/they performed the corresponding activity in good faith and any information required in conjunction therewith is truthful and accurate.
Earning Points for performing a given activity may be subject to additional restrictions and requirements provided by Smartwool when advertising/offering such activity.
B. Redemption of Points
Once 150 Points have been earned, Points may be redeemed for a percentage discount off the purchase price of Smartwool merchandise of any amount on the Website (exclusive of taxes and, for purchases on the Website, exclusive of any shipping fees) as follows:
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Point Total
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Percentage Discount
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150
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10%
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225
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15%
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300
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20%
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A maximum of 300 Points may be redeemed for 20% discount in a single transaction.
A percentage discount (i.e. 10%, 15% or 20%, as the case may be) is valid for one-time use and will be applied in its entirety within a single purchase transaction. Partial application of a percentage discount (i.e., “saving” part of the percentage discount for future use) is NOT permitted.
A minimum purchase is not required to use the percentage discount.
Only one (1) percentage discount may be applied per purchase transaction. The combination of percentage discounts is NOT permitted.
If Smartwool product(s) purchased using percentage discount is/are later returned, Member will only be refunded the final amount paid in the purchase transaction for the returned Smartwool product[s] (AFTER deduction of percentage discount) via the original form of payment. Member will NOT be refunded the value of the percentage discount; and, the Points corresponding to the percentage discount will NOT be restored to the Member’s account.
The exchange of Smartwool product(s) purchased using percentage discount for other Smartwool product(s) will not affect the previous use of percentage discount. Without limiting the preceding, Member will not receive any difference in value occasioned with the product exchange, and the Points corresponding to the percentage discount will NOT be restored to the Member’s account.
Points may be redeemed in connection with certain Smartwool coupons, certificates, discounts, gift cards, or offers; however, combinability will vary by promotion. Any restrictions or eligibility for combining with Loyalty rewards will be specified in the applicable promotion’s terms and conditions.
For the avoidance of doubt, the percentage discount will be applied after price adjustment due to application of Smartwool coupon/certificate/discount/gift card/offer.
C. Loyalty Club Referral Program
1. Overview. Participation in the Loyalty Club Referral Program is subject to the Terms and Conditions set forth in this subsection. The Loyalty Club Referral Program Terms and Conditions are made a part of the Program Terms. In the event of any conflict between the Terms and Conditions of the Loyalty Club Referral Program and the Loyalty Club Program, the Terms and Conditions set forth in this subsection will prevail, govern and control in all respects with regard to any issue arising from the Loyalty Club Referral Program and, in all other cases, the Loyalty Club Program Terms and Conditions will prevail, govern and control.
2. Referring Members.
(a) Membership in the Loyalty Club is a pre-condition to participation in the Loyalty Club Referral Program.
(b) Referring Loyalty Club Member (“Referrer”) will receive 300 Points for each qualifying referral made (that is, where the referred person (“Referred Person”) makes his/her/their first purchase on the Website using the Referrer’s Referral Code.) To be counted as a qualifying referral, the referral must be in full compliance with the Terms and Conditions of the Loyalty Club Referral Program, as determined by Smartwool in its sole and absolute discretion. Without limitation, Smartwool may condition the provision of Points on Referrer providing information and materials substantiating the legitimacy of the referral. Points will be reflected in Referrer’s account within twenty-four (24) hours of Referred Person’s purchase using the Referrer’s Referral Code. Smartwool will also notify the Referrer that a Referred Person has used his/her/their Referral Code.
(c) If Referred Person does not provide the Referrer’s Referral Code at the time of purchase (or if Referral Code is provided but is incomplete or otherwise inaccurate), the purchase will not be counted as a qualifying referral and no Points will be provided to Referrer.
(d) A Referrer’s Referral Code will only result in award of Points based on the first qualifying purchase made by a Referred Person. Points will NOT be awarded based on subsequent purchases by Referred Person.
(e) Referrer is strongly encouraged to secure permission from each possible, prospective Referred Person before sharing the Referral Code with such person. (See also subsection 3 below regarding eligibility of Referred Persons.)
(f) In any communications with possible, prospective Referred Persons, Referrer is cautioned to disclose the material connection between him/her/themself and Smartwool, in that Smartwool will provide Points to the Referrer if the Referred Person makes a purchase on the Website using the Referrer’s Referral Code. By way of example, #SmartwoolPromotion.
(g) Referral Code may only be used by the Referrer to whom it was provided by Smartwool. Any attempted assignment, barter, purchase or sale of Referral Code is void ab initio and constitutes fraud.
(h) Use of bulk email distribution, dissemination/publication of Referral Codes to strangers via unsolicited e-mail or other form of communication (including “spamming”) is strictly prohibited. Without limitation, Referral Codes are intended for use by Referrers on an individual basis. Offering any benefit, consideration or quid pro quo to a Referred Person for receiving and/or redeeming a Referral Code is strictly prohibited.
(i) Points will be rescinded and void if Referred Person’s purchase made using the Referrer’s Referral Code is cancelled by Smartwool or its payment processor; or is returned by the Referred Person for a refund. If Referrer has already redeemed such Points, the negative balance policy of subsection A above shall apply.
3. Referred Persons.
(a) To be counted as a qualifying referral:
(i) The Referred Person must be a new customer to Smartwool. A new customer is defined as a person who, to the best of the knowledge and belief of the Referrer, has not made a purchase on or registered for an account on the Website. (Without limiting the foregoing, Referred Persons EXCLUDE individuals who were Members of the Loyalty Club but whose membership in same was terminated/revoked by Smartwool for any reason.)
(ii) The Referred Person must be 18 years of age (or the age of majority in their state/province of residence, whichever is older) or above, personally known to the Referrer and the Referrer must have a good-faith belief that the referred person is interested in Smartwool clothing, accessories and other products. Any commercial or business use of the Loyalty Club Referral Program, including affiliate lead generation, is strictly prohibited.
(iii) The Referred Person must not be an employee of VF Corporation and all its subsidiaries and affiliate entities (including Smartwool, a Division of VF Outdoor, LLC in the United States, and a division of VF Outdoor Canada Co. in Canada) and/or individuals receiving a discount or free product to represent the Smartwool brand (including influencers and endorsers) or a re-seller of Smartwool products.
(iv) A given individual may only be counted as a qualifying referral with Points a maximum of one (1) time, with Points being earned by one (1) Referrer.
(b) Referred Person will receive a discount of 20% off their first qualifying purchase of $150 or more (pre-tax, excluding shipping charges) on the Website. Discount is valid for one-time use and must be applied in its entirety within a single purchase transaction. Discount is valid for use within 90 days of issuance by Smartwool. Additional restrictions apply to discount.
4. Release.
By agreeing to participate in the Loyalty Club Referral Program (as either a Referrer or a Referred Person), you release Smartwool, a division of VF Outdoor, LLC in the United States, and a division of VF Outdoor Canada Co. in Canada, any of their parents, subsidiaries and affiliate entities, and each of the respective directors, officers, employees and agents of any of the foregoing (the "Released Parties") from all liability with respect to the referral procedure, including the receipt and use of any benefit in conjunction therewith and, with regard to the Referrer, the violation of rights of any right of privacy (be it under the theory of intrusion, public disclosure of private facts, portrayal in a false light, appropriation or otherwise), intellectual property or other rights of any third party. You further agree through your agreement to participate in the Loyalty Club Referral Program to release the Released Parties from and against any and all claims, damages, losses, liabilities, and other expenses (including, without limitation, attorney's fees) relating to your participation in the Loyalty Club Referral Program, the receipt/use of any benefit in conjunction therewith, or agreement to these Program Terms.
5. General.
To the fullest extent permitted by applicable law, Smartwool disclaims any and all liability in conjunction with any technological failure, malfunction or error of any kind in implementing the Loyalty Club Referral Program. The preceding includes but is not limited to any technological failure/malfunction/error affecting the use of Referral Codes, the award of Points or discounts in the Loyalty Club Referral Program.
Any attempt to defraud Smartwool as to the use of or participation in the Loyalty Club Referral Program (as either a Referrer or a Referred Person), including the use of Referral Codes, constitutes fraud and is an actionable violation of Smartwool’s rights. In such case, Smartwool will void any Points issued and discounts used in conjunction with such conduct (and, to the extent applicable, require immediate reimbursement of any redeemed Points/discounts); terminate one’s membership in the Loyalty Club (with Points earned being forfeited) as well as reserving the right to pursue additional legal sanctions. See also Section 6C below.
4. Changes to the Terms
Membership in the Loyalty Club and its benefits are offered at the discretion of Smartwool, which reserves the right to terminate, change, limit, modify, or cancel any Program Terms, rules, regulations, benefits, or conditions of participation at any time. Without limiting the foregoing, the Loyalty Club Referral Program and other activities by which Points may be earned without Smartwool purchase are subject to modification or cancellation at any time, without notice except as required by applicable law, at our sole and absolute discretion.
To the fullest extent permitted by applicable law, we reserve the right, at our sole and absolute discretion, to change, modify, cancel, add or remove any or all portions of these Program Terms, any policy, FAQ, or guideline pertaining to the Loyalty Club at any time. We will post the revision date with the revised Program Terms on our website. Electing to remain a Member after a change in the Program Terms constitutes your acceptance of the revised Program Terms. The revisions to the Program that Smartwool may make include, but are not limited to, any of the following changes: (i) increase or decrease the number of Points for each purchase and/or activity; (ii) increase the number of Points required for redemption for percentage off purchase price of Smartwool merchandise and/or to qualify for a membership level; (iii) cease providing Points and/or benefits at one or more membership levels; (iv) change the method of becoming a Member; (v) institute or add blackout dates for earning (or redeeming) Points or benefits at one or more membership levels. We will provide you with notice prior to the changes coming into force where required by applicable law, which may include prior notice of 60 to 90 days to Members in Quebec in the event of certain material changes. In the event of Program cancellation, Rewards will be issued according to the current Terms for Points earned.
5. E-Mail Notifications
In joining the Program, you may agree to receive e-mail messages from Smartwool from time to time relating to your participation in the Program. If you elect to receive these e-mails, you will receive e-mails relating to your participation in the Program from Smartwool unless you decide to cancel your Membership as described below. (In the U.S., such messages are commonly referred to as “transactional e-mails.”)
Smartwool may also send you promotional e-mails with updates, offers and other information regarding Smartwool (but NOT the Program.) You may unsubscribe from receipt of promotional e-mails without affecting your participation in the Program.
Smartwool will try to distinguish e-mail messages relating to your participation in the Program [in the U.S., transactional e-mails] from promotional e-mails; if you’re in doubt as to the type of e-mail you have received, contact Smartwool's Customer Service team at customerservice@smartwool.com or by calling 1-888-879-9665.
6. General Terms of the Loyalty Club
A. These Program Terms are void where and to the extent prohibited by law.
B. In the event of a dispute over ownership of a Loyalty Club account, the registration will be declared to have been made by the authorized account holder of the email address submitted at the time of registration. For purposes of these Program Terms, the "authorized account holder" is the natural person who is assigned to the submitted email address by an internet provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address.
C. The Program is for end consumers of Smartwool product only (excluding individuals who are ineligible for the Loyalty Club as per Section 2A above), and not for commercial (such as “bulk buying”) use. Abuse of the Program by you, including failure to abide by these Program Terms, purchase or barter of Smartwool product in quantities that evidences commercial rather than consumer intent, the sale or barter (or the attempted sale or barter) of Points or promotional offers, and any misrepresentation of fact relating thereto or other improper conduct as determined by Smartwool in its sole judgment may result in cancellation of a Member's Loyalty Club account and future disqualification from Program participation, forfeiture of all Points accrued, and loss of all attendant Program benefits. At our discretion, we may prosecute abuse of the Program to the fullest extent of the law.
D. A Member may opt-out of the Program (that is, cancel their Program membership) at any point in time by emailing Smartwool's Customer Service team at customerservice@smartwool.com or by calling 1-888-879-9665. Where a Member opts-out, the Member will forfeit all Points accrued and lose all attendant Program benefits. Points are not transferable and may not be combined among Members or conveyed by any means to anyone, including through a Member's estate, and may not pass to a Member's successors and assigns. Accrued Points do not constitute property of the Member. Accrued Points are not transferable by the Member upon death, as part of a domestic relations matter, or otherwise.
E. By agreeing to participate in the Loyalty Club, you release Smartwool, a division of VF Outdoor, LLC in the United States, and a division of VF Outdoor Canada Co. in Canada, any of their parents, subsidiaries and affiliate entities, and each of the respective, directors, officers, employees and agents of any of the foregoing (the "Released Parties") from all liability with respect to the misdirection or misuse of any Points, or the use of Points/discount codes by an individual other than the Loyalty Club Member who earned the Points or corresponding Reward Certificate. You further agree through your agreement to participate in the Program to release the Released Parties from and against any and all claims, damages, losses, liabilities, and other expenses (including, without limitation, attorney's fees) relating to your participation in the Loyalty Club, use of Points or one-time discount code, or agreement to these Program Terms.
F. The Released Parties make no warranty, express or implied, including, but not limited to, any warranties of merchantability or fitness for a particular purpose with respect to the Loyalty Club, membership in the Loyalty Club, or any products or services related to Loyalty Club.
G. The Smartwool logo, Loyalty Club logo, and other logos and taglines are the intellectual property of Smartwool, or an affiliate.
