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Keep the feel good going.
Second Cut™ helps our best materials stay in your gear and out of landfills. By using fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint.
Keep the feel good going.
Second Cut™ helps our best materials stay in your gear and out of landfills. By using fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint.
We’ve collected over 2 million old socks to recycle them into brand-new pairs that feel good every step of the way
We collected scraps from our category-leading Classic Thermal Merino Base Layers and turned it into our best fleece yet—saving 350,000 pounds of our best materials from going to waste.
Our Second Cut™ Slippers are designed to keep you cozy and keep our good materials going.
Comfort comes full circle.
You have sent us nearly 2 million socks which have kept over 150,000 pounds of perfectly good materials out of landfills.
Recycle your socks with us.
Old socks don’t have to be thrown away anymore. You can order a free sock recycling kit from us, print your own label at home, or find a participating retailer near you.
Sustainability Targets
Learn about our biggest goals, how we’re catapulting towards circularity, and how you can help us get there.
Sustainability Targets
Learn about our biggest goals, how we’re catapulting towards circularity, and how you can help us get there.
Give your old gear new life.
We teamed up with ThredUp to help you shop and sell gently used Smartwool® styles that are ready for the next adventure outside.
Our Second Cut™ recycled wool program represents a significant step forward in our commitment to 2030 sustainability goal. By using sock fibers that have been reclaimed through our circular initiatives, we are able to create high-quality products with the added benefit of reducing our environmental footprint. Our new Second Cut™ Hike socks utilize the circular yarn blended with responsibly sourced ZQ Merino wool to provide all the performance, softness, and durability that our customers have come to expect from Smartwool. We believe that by embracing innovative solutions like recycled wool, we can create a more sustainable future for both our business and the planet.
Frequently Asked Question
How can I participate in the Second Cut™ project?
You can participate by recycling your used Smartwool socks in our free sock recycling bag that you can order with your Smartwool purchase at checkout. The bag includes a pre-paid shipping label to mail in socks for recycling.
How does the Second Cut™ project support sustainability?
By recycling and repurposing wool products, the initiative helps minimize waste, conserves resources, and reduces the carbon footprint associated with textile production.
Is there a way to get rewarded contributing to Second Cut™?
Whiles there is not necessarily a reward for contributing to Second Cut™, you can send in your old gear to ThreadUp through the Second Cut™ Resale program, where you will get sent a Smartwool gift card when it sells.