Smartwool

Outside is where woah happens. Smartwool was born to help you experience more of the jaw-dropping, bad word-inducing moments that only happen in nature. Because the better you feel, the farther you go.  

We started with cold feet. Not anymore.

Over 30 years ago in the small mountain town of Steamboat Springs, we made the first Merino wool performance sock—revolutionizing the industry and how explorers viewed their feet. Since that day in 1994, we’ve been innovating, testing, and repeating to make head-to-toe Merino wool gear for every single outdoor adventure.  

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Powered by nature.

We believe that time outside is invaluable, restorative, and essential for everyone. That’s why we lean on the natural performance properties of Merino wool to enjoy more time in nature.  

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Wildly Important

Feeling good goes beyond our gear. We're  focused on getting more people outside and protecting it for future generations. To us, this isn't just important. It's wildly important.

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Wildly Important

Feeling good goes beyond our gear. We're  focused on getting more people outside and protecting it for future generations. To us, this isn't just important. It's wildly important.

Go far. Feel good.™

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