Smartwool Favorites
The Second Cut Project
Old socks don’t need to get thrown away anymore. We’re giving each and every sock a second chance at life beyond the landfill. Send us your socks and we’ll get started giving them another opportunity to be something great.
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Introducing ZQRx
We’re continuing to work with the New Zealand Merino Company on a new program that focuses on regenerative agriculture and Merino farming to draw down and capture Carbon from the atmosphere.
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Hiking with Recycled Nylon
Our classic and performance hike socks are getting upgraded. And that upgrade starts with recycled nylon (percentage varies by product). Our best Merino wool hiking socks are now made more sustainably than ever before.
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SOS Outreach Alumni Program
Our advocacy partner SOS has been helping kids connect with the outdoors for years. But now they’re broadening their mission to include opportunities beyond the time participants spend at SOS.
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