Smartwool Favorites
Together. For the outdoors.
Show your support for our advocacy partners this Giving Tuesday, including our most recent addition to the team, The Trust for Public Land.
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The Second Cut™ Project
Old socks don’t need to get thrown away anymore. We’re giving each and every sock a second chance at life beyond the landfill. Send us your socks and we’ll get started giving them another opportunity to be something great.
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Riding the Rails
We’re switching to eco-conscious plant-based dyes in select colors of our Merino 150 and 250 apparel. From its sustainable nature to the plants that make it happen, dive deeper into our new dyeing process on our What Matters Hub.
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Introducing ZQRx
We’re continuing to work with the New Zealand Merino Company on a new program that focuses on regenerative agriculture and Merino farming to draw down and capture Carbon from the atmosphere.
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