Smartwool Favorites
The Second Cut™ Project
Old socks don’t need to get thrown away anymore. We’re giving each and every sock a second chance at life beyond the landfill. Send us your socks and we’ll get started giving them another opportunity to be something great.
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Introducing ZQRx
We’re continuing to work with the New Zealand Merino Company on a new program that focuses on regenerative agriculture and Merino farming to draw down and capture Carbon from the atmosphere.
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Hiking with Recycled Nylon
Our classic and performance hike socks are getting upgraded. And that upgrade starts with recycled nylon (percentage varies by product). Our best Merino wool hiking socks are now made more sustainably than ever before.
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A year of learning, growing, and acting.
The fight for equality and equity for marginalized communities is much bigger than the outdoors. It is much bigger than our industry. Bigger than we could imagine.
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