Merino 250

The best present? A better performance. Treat your loved ones to our warm and soft 100% Merino wool base layers or giftable styles of joggers, henleys, and blankets.

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All Things Gifting

Spreading holiday joy, comfort, and adventure starts right here. Check out our coziest accessories, CHUP socks and apparel, and more gift-worthy gear.

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PhD® Ski + Snowboard

Perfect Fit.
Every Time.

Our PhD® Ski and Snowboard socks offer a range of new cushioning levels so it’s easy to find the perfect pair of socks for any boot and every adventure.

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Win Your Winter

Our collection of jackets, including our most advanced Smartloft series, balances Merino comfort, breathable insulation, and protective outer layers to help you weather any weather this season.

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Trio Sock Boxes

Get it. Gift it. Done.

Our Trio Sock Boxes mean three times the socks, style, and soft Merino wool. Pre-packaged and ready to be wrapped, gifting has never been easier for you and more comfortable for them.


We're Here to Help

Giving is one of the best parts of the holiday season, but it can also be the most stressful. These tools are designed to help you find something special for everyone that’s special to you.

Sock Finder

Just answer a few questions about their ideal sock and favorite activities and we’ll recommend the perfect pair for every kind of adventure.

Sock Finder Tool

Base Layer Finder

Explore our range of styles and weights and we’ll help you pick the perfect base layer for your loved one’s pursuits.

Base Layer Finder Tool

Gift Finder

Runner or hiker, climber or biker, we know what they need. Use this tool to find great gear for every adventurer on your nice list.

Gift Finder Tool


SmartGift is the ultimate gifting confidence builder—allowing the recipient to choose their ideal size, color, and specs of the gear you’ve picked out for them.

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Athlete Capsule Collection

by the Pros

We worked with professional snowboarders Bryan Iguchi and Mary Rand to curate limited edition capsule collections of their favorite Smartwool® socks, apparel, and accessories.

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Racism is not and never will be tolerated at Smartwool. Read our full statement here