Smartwool Stories

January 12, 2021 || Warm, sustainable and perfect for layering, Smartloft uses reclaimed Merino wool created for powder turns or basecamp lounging.

December 31, 2020 || A letter from Jen McLaren, Smartwool President.

October 30, 2020 || Meet snowboarder and Smartwool athlete Mary Rand.

September 23, 2020 || Meet the ELK Urban Rangers. We teamed up to design a sock that celebrates Chicanx, Latinx, and Hispanic histories, cultures, and contributions.

July 17, 2020 || There are plenty of ways to use your Merino 150. Here are 150 of our favorites.

July 3, 2020 || No Show socks can be a great addition to your wardrobe and accessory to your outfits. Learn how to wear them like a pro.

June 25, 2020 || From the Classic Hike sock that started it all to our latest generation of PhD® technology, Smartwool has you covered when it comes to hiking and backpacking socks.

June 20, 2020 || GearJunkie brings you the important facts behind all the "smarts" in your favorite Smartwool socks.

June 8, 2020 || Quick cycling tricks from Rob Krar.

June 5, 2020 || Our Response to Racial Injustice.

May 26, 2020 || Learn a range of great hiking tips from a PRO—Conrad Anker.

May 18, 2020 || 10 Days, 100 Miles, 1 Daypack and a Milestone Birthday.

May 18, 2020 || Learn what to pack on a trail running vacation with "luggage" on your back.

May 1, 2020 || Meet artist, explorer, traveler, proud father, powder hound, and all around good guy John Fellows.

April 24, 2020 || Most people don’t travel to Alaska to fat bike 350 miles in the dead of winter, and most don’t return the next winter to ride 1,000 miles more.