Smartwool Stories Homepage

Smartwool Stories:

Go far. Feel good.™



We believe time outside is time well spent. It’s where memories are made and stories are born. Our blog is a collection of stories about everyday people adventuring outside, our latest product innovations, our athlete team (who motivate us to get out there more), and life at Smartwool—how we have fun, but also how we give back. We hope that our stories inspire you to stay out a little longer and go a little farther doing what you love.

Finding Courage
Finding Courage

November 4th, 2019 || How Katie Crafts managed her fear by becoming a better risk assessor while kite skiing across Greenland.

Read more
Pushing Personal Limits in Leonidio
Pushing Personal Limits in Leonidio

October 15, 2019 || Around the Myrtoan Sea lies a climber's paradise. Join Lena Palms as she takes on her most challenging route yet and discovers the magic outside of climbing in Leonidio, Greece.

Read more
Drink Water: Rat Race
Drink Water: Rat Race

October 10, 2019 || Since its inception eight years ago, this “small” snowboard race held on a snow field in the middle of summer has raised over $200,000 and recently earned its largest single year donation total of over $40,000.

Read more
A Smarter Fleece
A Smarter Fleece

September 12, 2019 || Learn about the effects of non-PFC DWR and how we incorporated this weather protection into the new Merino Sport Fleece.

Read more
Our Water, Our Future
Our Water, Our Future

August 25, 2019 || We are proud to work with The Nature Conservancy. Read more about how we're partnering to create a new funding tool to protect the Yampa River in northwest Colorado.

Read more
The World Walk
The World Walk

August 5, 2019 || You can’t walk around the world in a day and Tom Turcich certainly doesn’t intend to. Along with his dog, Savannah, they plan on trekking across all seven continents over the next five years.

Read more