Smartwool Stories:

Go far. Feel good.™

We believe time outside is time well spent. It’s where memories are made and stories are born. Our blog is a collection of stories about everyday people adventuring outside, our latest product innovations, our athlete team (who motivate us to get out there more), and life at Smartwool—how we have fun, but also how we give back. We hope that our stories inspire you to stay out a little longer and go a little farther doing what you love.

Q&A with Snowboarder Mary Rand

October 30, 2020 || Meet snowboarder and Smartwool athlete Mary Rand.

Environmental Learning for Kids: A Summer to Remember

September 23, 2020 || Meet the ELK Urban Rangers. We teamed up to design a sock that celebrates Chicanx, Latinx, and Hispanic histories, cultures, and contributions.

150 Ways to Merino 150

July 17, 2020 || There are plenty of ways to use your Merino 150. Here are 150 of our favorites.

How to Wear No Show Socks Like a Pro

July 3, 2020 || No Show socks can be a great addition to your wardrobe and accessory to your outfits. Learn how to wear them like a pro.

Hiking & Backpacking Socks 101

June 25, 2020 || From the Classic Hike sock that started it all to our latest generation of PhD® technology, Smartwool has you covered when it comes to hiking and backpacking socks.

$20 For A Pair Of Socks?! Here's What You Pay For.

June 20, 2020 || GearJunkie brings you the important facts behind all the "smarts" in your favorite Smartwool socks.

Cycling Tricks Rob Krar

June 8, 2020 || Quick cycling tricks from Rob Krar.

Our Response to Racial Injustice

June 5, 2020 || Our Response to Racial Injustice.

Hiking Tricks from Conrad Anker

May 26, 2020 || Learn a range of great hiking tips from a PRO—Conrad Anker.

Fast and Light in Romania

May 18, 2020 || 10 Days, 100 Miles, 1 Daypack and a Milestone Birthday.

Packing Strategy

May 18, 2020 || Learn what to pack on a trail running vacation with "luggage" on your back.

The Art of the Outdoors: John Fellows

May 1, 2020 || Meet artist, explorer, traveler, proud father, powder hound, and all around good guy John Fellows.

A Human Powered Journey Across Alaska

April 24, 2020 || Most people don’t travel to Alaska to fat bike 350 miles in the dead of winter, and most don’t return the next winter to ride 1,000 miles more.