We believe time outside is time well spent. It’s where memories are made and stories are born. Our blog is a collection of stories about everyday people adventuring outside, our latest product innovations, our athlete team (who motivate us to get out there more), and life at Smartwool—how we have fun, but also how we give back. We hope that our stories inspire you to stay out a little longer and go a little farther doing what you love.
March 2, 2019 || One family. One camper. 13 resorts. A father takes his two kids on a journey around the west in search of the best powder—connecting with other kids and returning to the roots of riding.
February 15, 2019 || We partner with SOS Outreach, a nonprofit that provides at-risk youth with the tools they need to thrive. Seth Bretta, program participant, is an incredible example of what’s possible when given a platform to shine.
January 24, 2019 || We’re launching into the New Year with a new partnership with World Cup champion alpine skier Mikaela Shiffrin. A native of Vail, CO, Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races and breaks records on the World Cup circuit.
January 1, 2019 || What makes a great year? For the crew here at Smartwool, it’s accomplishing goals, giving back to causes we believe in, exploring new hobbies, and costumes… lots of costumes. 2018 had all of this in spades.
December 20, 2018 || We worked with pro skier Angel Collinson to create our most high-tech sock for skiing ever. Get the scoop in this intimate interview in partnership with our friends at Teton Gravity Research.
December 13, 2018 || There’s something romantic about falling in love in the Colorado Rockies. Laura Hadar and Nicky Anastas take it one step further, setting out to snowboard and telemark all of the 14ers—sharing a few summit smooches along the way.