We believe time outside is time well spent. It’s where memories are made and stories are born. Our blog is a collection of stories about everyday people adventuring outside, our latest product innovations, our athlete team (who motivate us to get out there more), and life at Smartwool—how we have fun, but also how we give back. We hope that our stories inspire you to stay out a little longer and go a little farther doing what you love.
March 2, 2019 || One family. One camper. 13 resorts. A father takes his two kids on a journey around the west in search of the best powder—connecting with other kids and returning to the roots of riding.
February 15, 2019 || We partner with SOS Outreach, a nonprofit that provides at-risk youth with the tools they need to thrive. Seth Bretta, program participant, is an incredible example of what’s possible when given a platform to shine.
January 24, 2019 || We’re launching into the New Year with a new partnership with World Cup champion alpine skier Mikaela Shiffrin. A native of Vail, CO, Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races and breaks records on the World Cup circuit.